SAINT · A DARK WATER MEDIA PRACTICE

The engagement for
Mississippi Chiropractic.

This document is private. Prepared for Dr. Clark Pitcairn and Rachel. Please enter the access code provided.

Updated May 11, 2026
SAINT · DARK WATER MEDIA
LIVE
THE ENGAGEMENT UPDATED MAY 11, 2026 VIEWING SIX-MONTH MINIMUM

The shape of working together.

Deliverables broken out. Pricing line by line. Every number opens into the work it represents. Read through, ask anything that's unclear, accept at the bottom when ready.

Start
Within
1 week of signature
Live
4–5 weeks
to activation
Minimum
Six months
retainer
Decision
Together at
month 6
01LINE ITEMS · WITH MANIFESTS

Priced to the roadmap.

Every line is a discrete deliverable. Each one opens into the work it represents. The number makes sense once the manifest is visible.

Foundation Setup + Attorney System Activation
Strategic, operational, and legal infrastructure that has to exist before ads run or the site goes live.
ONE-TIME
WEEKS 1–3
$2,000Flat
WHAT'S INCLUDED
  • Strategy call with you and Rachel (60 min)
  • Messaging lock: tagline, one-liner, positioning
  • Domain strategy: primary domain selection and redirect plan
  • Google Business Profile rebuilt
  • Facebook and Instagram profile optimization
  • Referral partner packet (print-ready PDF)
  • "After the Accident" patient brochure
  • Attorney outreach email sequence (warm + cold)
  • LinkedIn outreach templates for your account
  • Patient referral system: moments mapped, scripts written, staff trained
  • Patient referral cards designed and printed (QR-linked)
  • Client portal account provisioned, branded, and access policies defined
  • Business Associate Agreement (HIPAA) executed
  • 24-hour SLA documentation + attorney one-pager
  • Google LSA verification and initial campaign structure
  • Meta ads account, campaigns, audiences, retargeting pixel
  • Call tracking number and attribution configured
Capture Day & Editing
A half-day on-site production that produces three months of content across every channel. One day of shooting, a week of editing.
ONE-TIME
WEEK 2 OR 3
$1,750Flat
WHAT GETS CAPTURED & EDITED
  • Half-day production with videographer + direction
  • Video Sales Letter (~2 min), polished, Dr. Clark on screen
  • Attorney portal walkthrough VSL for the lawyer landing page
  • 4–6 authority clips (30–60s vertical) for social & ads
  • Practice b-roll catalog (waiting room, adjustment rooms, interior)
  • Patient testimonial footage (with HIPAA consent if available day-of)
  • Professional headshot of Dr. Clark
  • Clinic exterior + environment photography
  • VSL edited with brand-aligned graphics and captions
  • Authority clips edited with SAINT-formatted graphics
  • B-roll catalogued and tagged for future content use
  • Photos color-corrected and delivered in web + print resolutions
Website Rebuild & Optimization
A complete rebuild that makes the acquisition engine possible. Mobile-first, conversion-focused, with the portal, landing pages, blog, and operations layer all integrated. Three components priced separately so you can see what each piece costs.
ONE-TIME
WEEKS 1–4
$6,500Flat · 3 components
HOW THE $6,500 BREAKS DOWN
Site build & infrastructureHomepage, services, about, contact, blog index. Mobile responsive. Hosting, SSL, monitoring, backups. SEO foundation: semantic HTML, schema, Analytics, Search Console. Domain and DNS connected.
$3,500
Conversion optimization & operations layerOnline booking integrated with current scheduling. Automated reminders (SMS + email). Digital intake forms. Post-visit review automation. Uber Health setup. Attorney record-request routing. HIPAA consent workflow.
$1,500
Landing pages, portal integration & brand refreshPatient landing page (auto-accident intake). Attorney landing page with VSL walkthrough. QR-code lead magnet page. "Refer a friend" patient referral landing page. Attorney portal login gate. Hidden SEO blog. Logo refresh: cleanup, color palette, icons, vector assets.
$1,500
Monthly Retainer
Ongoing operation of the acquisition system after launch. Content, ads, attorney portal, reporting. Six-month minimum because the system needs six months to produce meaningful signal.
SIX-MONTH
MINIMUM
$3,500Per month
WHAT HAPPENS EVERY MONTH
  • Content strategy across three pillars (authority / practice life / local relevance)
  • 3 posts per week on Facebook + Instagram
  • Weekly SEO blog post (hidden from nav, indexed for search)
  • Meta ads daily management and creative rotation
  • Retargeting campaign optimization
  • Google LSA bid management and response-time monitoring
  • Google Search Ads (starting month 4)
  • Attorney portal operations: status updates, maintenance, SLA monitoring
  • Monthly attorney relationship newsletter
  • Patient referral tracking: conversion by touch point, script refinements, top-referrer recognition
  • Community management on social channels
  • Curated testimonial publication on owned channels
  • Nextdoor and Portland FB groups distribution (where allowed)
  • Monthly performance dashboard with attribution
  • Monthly strategy call with you and Rachel
  • Quarterly competitor monitoring report

Two ways to structure the engagement. Same work either way. The difference is how the build-out is paid and how long the contract runs. Choose what fits your cash flow and how long you want SAINT operating alongside you.

PATH A · SPRINT

Six-month sprint.

Build-out paid at signature. Lower total cost. The decision conversation happens at month 6 once the system has produced its first round of signal.

One-time investment $10,250
Monthly retainer $3,500 / mo
Contract length 6 months
Total commitment $31,250
BEST FOR Practices that can absorb the upfront and want speed. Faster ROI. Decision point lands at month 6.
PATH B · SUSTAINED RECOMMENDED

Nine-month sustained.

No upfront. Build-out distributed across the contract. Three additional months of operations and contract end aligned with the natural strategic decision point.

One-time investment $0
Monthly payment $4,639 / mo
Contract length 9 months
Total commitment $41,750
BEST FOR Practices that want lower monthly impact and longer runway. The additional $10,500 covers three extra months of operations. Contract ends where The Handoff conversation naturally lives.
On Path B and early cancellation. The $4,639 monthly payment includes a distributed build-out installment of $1,139/mo. If the contract is cancelled before completion, the structure reverts to Path A pricing: the remaining build-out becomes due ($10,250 minus installments already paid), and retainer is owed through the cancellation month. No additional penalty applies. Path B is a payment courtesy that earns its full value only on contract completion.
02AD SPEND & PLATFORM COSTS

Costs that aren't us.

In addition to SAINT fees, the engagement involves direct ad spend (paid to Google and Meta with no markup) and a handful of platform subscriptions (paid to vendors directly). Listed below so nothing surprises.

AD SPEND · BILLED DIRECTLY BY GOOGLE AND META · NO MARKUP

Google Local Service Ads
$300–500 / month
Starting month 2. Pay-per-lead. Charged by Google when a qualified lead calls or messages.
Meta ads (FB + IG)
$300–400 / month
Starting month 2. Geo-targeted NE Portland. Billed by Meta directly to card on file.
Google Search Ads
$300–500 / month
Starting month 4. Long-tail local intent. Hard daily caps to control spend.
PLATFORM SUBSCRIPTIONS · BILLED DIRECTLY TO YOU · INDUSTRY-STANDARD TOOLS
  • Website hosting + domain ~$25/mo
  • Attorney client portal (HIPAA + BAA) ~$49/mo
  • Call tracking number ~$30/mo
  • Email/SMS reminders + review automation ~$30–60/mo
  • Uber Health (if used; pay-per-ride) variable
  • Scheduling integration (if upgrade needed) $0–25/mo

Approximate total platform cost: ~$130–190/month. All accounts live in your name. You retain everything if the engagement ends.

03THE HANDOFF

What comes after six.

Every engagement has an honest conversation about what comes next. SAINT does not depend on lock-in to survive. Three real paths forward, chosen together.

PATH 01

Continue full-service.

$3,500 / month

Same intensity. Typical when new acquisition work keeps emerging: a new offer, a new referral channel, a second specialty. The system keeps expanding.

PATH 02

Quarterly check-in retainer.

$2,500 / quarter · up to 8 hours

Systems are built and running. Rachel owns daily operations. SAINT provides quarterly strategic review, optimization recommendations, and up to 8 hours of focused work per quarter.

PATH 03

Full handoff.

No further fees

You own every account, asset, document, and system already. SAINT documents everything, transfers admin access fully, and exits cleanly. Optional day-rate availability for future project work.

The contract length is a minimum, not an endpoint. At the end of the contract (month 6 on Path A, month 9 on Path B), we review everything together. You can continue at the same retainer terms, choose one of the three paths above, or end the engagement clean. Path B's contract length is intentionally aligned with where the longer-term strategic conversation naturally lands, once the system has produced compounding signal.
04THE TWO-SIDED PARTNERSHIP

What this looks like, from both sides.

Both sides hold up specific things. Naming them upfront keeps the relationship clean.

SAINT brings:

  • Meeting the practice where it is. EHR, scheduling, billing, phone numbers, review history, and team habits stay in place unless something is actively costing you.
  • You own every account. Ad accounts, analytics, domain, portal subscription, content libraries all live in your name. We hold admin access, not ownership.
  • No markup on ad spend. Billed directly to you by Google and Meta.
  • Written scope changes require written quotes, agreed in advance.
  • Published 24-hour SLA on attorney portal requests once the portal is live.
  • Monthly dashboard with real attribution. Leads, sources, conversions, revenue impact.
  • Direct honesty about what's working and what isn't, always ahead of the next invoice.

Mississippi Chiropractic brings:

  • Attorney outreach meetings in weeks 3–8. SAINT produces every outreach asset and prep brief. You attend the meetings.
  • 10–15 minutes per week on camera for short-form video. Phone quality is fine; authenticity outperforms production.
  • Fast response to LSA leads. Slow response degrades ranking and this is the one thing only you can do.
  • Front-desk review solicitation on every PI visit.
  • Rachel logs each new attorney referral in the portal within 24 hours of first contact.
  • HIPAA consent from any patient featured in content.
  • Quarterly in-person attorney check-in coffee: three visits over six months, roughly two hours of total time.
05SCOPE · EXPLICIT BOUNDARIES

In scope. Out of scope.

IN SCOPE
  • Attorney workspace configuration and operations
  • 24-hour SLA documentation and monitoring
  • Google Local Service Ads setup and management
  • Meta ads (Facebook + Instagram) setup and management
  • Google Search Ads (month 4+)
  • Google Business Profile rebuild and optimization
  • New website build, mobile responsive, conversion-optimized
  • Patient landing page (auto-accident intake)
  • Attorney landing page with VSL walkthrough
  • QR-code lead magnet landing page
  • Hidden SEO blog with weekly content
  • Operations layer: booking, reminders, intake, review automation
  • Uber Health setup and routing
  • Attorney record-request routing workflow
  • Referral partner packet and patient brochure
  • Attorney outreach: email + LinkedIn + monthly newsletter
  • Patient referral system: scripts, training, cards, landing page, tracking
  • Content engine (3 social posts/week + weekly blog)
  • Capture day production and editing
  • Monthly performance dashboard and strategy call
  • Logo refresh: cleanup, palette, vector assets, icons
  • Curated testimonial publication on owned channels
  • Nextdoor and Portland FB groups distribution (where allowed)
OUT OF SCOPE · REFERRED IF NEEDED
  • EHR workflow changes or custom integrations
  • Medical billing, RCM, or insurance claim optimization
  • Full brand identity redesign beyond the logo refresh noted above
  • Clinical content or treatment recommendations
  • HIPAA-compliance audits beyond workflow documentation
  • Legal, compliance, or insurance representation
  • Patient-facing phone operations
  • In-person attorney meeting attendance on your behalf
  • Graphic design services unrelated to the acquisition system
  • Website builds for any other entity
  • Paid review generation or incentivized review acquisition
06 · WHEN YOU'RE READY

Send notification when ready.

When you're ready to move forward, one click sends a notification to Doug. We schedule a quick call to confirm any final details, sign a clean contract, and start the strategy work within a week.

Notify Doug we're ready → I have questions
01

You notify

One click sends a "ready to proceed" notification. Nothing auto-triggers. No surprise invoices.

02

Confirm + sign

Quick call to confirm final details. Clean contract sent for digital signature. Setup invoice sent on countersignature.

03

Kickoff

This page becomes your engagement hub. Strategy call scheduled within 48 hours. Work begins.